The last 9 months of operating our storefront has opened my eyes and given me clarity on our brand. I originally thought that when we opened the doors, the shop would be sleek, minimalist and modern. Not so...my personal style decided to emerge instead.
I found that my love for all things color and shabby chic could absolutely coexist without being too overwhelming to people when they enter.
I receive amazing feedback daily about how the shop makes people feel when they enter. Everything from: 'I want to live here!' to 'I imagine you must live in a fairytale!'
I've always sold my products using through emotion, having people react in such a positive, joyous way upon entering the shop, prompted me to tweak our logo a bit.
My previous logo was lovely. The font chosen for the canard labs was a bit on the modern side. That doesn't really fit anymore. So I transformed it into this:
I can connect to this a bit more. It's happier and more whimsical. I had to keep my dots because I love them! I changed up the color choices, the font and the tag line. I hope you love it as much as I do!!
0 Comments
Why hello there! It's been a while since we've seen each other. The last 9 months have been a crazy happy whirlwind. A new storefront and now a new business concept. But first, the storefront...
Have you ever kicked yourself for not making a decision earlier? Let's just say I've been kicking myself a bunch. This shop has exceeded all of my expectations and I'm convinced that I have the best customers on the planet!!
On to some other news...in true entrepreneurial spirit, my husband and I are tackling the business of handmade ice cream. It'll be an interesting new chapter to add to our lives and we can't wait to share it with our community! Follow along on Instagram (@tartanswirl) or Facebook (www.facebook.com/TartanSwirl! Over the years we have had the pleasure of meeting many people who have touched our lives and supported our small business. One of our favorite shops to visit is Tru Furniture in Coos Bay, Oregon. We're honored to be a part of their exquisite shop and refer to them as our favorite local stockist. Brittaney & Jed find eclectically shabby furniture and refinish them into masterful pieces to furnish your home. Brittaney's eye for color and merchandising her products are unparalleled. Take a quick pictorial tour of the gorgeous shop below. If you're ever in the Coos Bay Area you MUST stop here!! This past weekend I had the pleasure of vending the Canard Labs line at the 69th Annual Cranberry Festival in Bandon, Oregon. The Annual Cranberry Festival is one of southwestern Oregon's best-known events. It pays tribute to the community's No. 1 agricultural crop. I was absolutely amazed at the shear volume of people in attendance. Given that Bandon only has a population of 3,000. In preparation, I made a plethora of products containing that lovely little cranberry. Everything from soap to candles to bath bombs. The first day was a whirlwind of people. We met some really extraordinary people and had some fabulous friends help us out! Better yet, we were able to spread the word about our shop opening in October. Day two was a bit slower but we were pleasantly surprised by the amount of people who returned from the previous day to purchase even more! Those bath bombs and candles are beyond addictive. Without the community support we have received, we would not be able to take this newest step with our upcoming storefront. We are more than grateful for all of the wonderful people who have crossed our path and made this business a success. Much love to those who continue to spread the word and support us in our efforts. We ❤️ you! |
About the AuthorWhen Tanya isn't elbow deep in soap, keeping up with her son, working at the shop with her husband or drinking copious amounts of coffee: she's writing these blog posts. Read about Canard Labs products, bath and body tutorials & follow Tanya's random thoughts. ![]() ArchivesAugust 2016 ![]() |